AHL Commodities Exchange
AHL Commodities Exchange Limited is a new subsidiary company of Auction Holdings Limited.
It was established to provide a marketing platform for various agriculture commodities. The company required a new identity to be developed.
The first concept based on the brief provided. It shows the identity as the company name abbreviation AHCX with an image of grain, the main commodity to be traded by the company, nestled between the C and the X.
AHCX liked the concept but wanted a logomark with arrows but maintain the original elements of the concept.
Four concepts that show arrows in one form or another.
AHCX liked the concept with arrows extending from the A and X. The full name of the company was appended to the bottom of the logo.
The identity colours are green to represent the crop that produces the agriculture commodity while the gold represents the money that is used to purchase the commodity.