Project4 Digital Design offers Email Branding and Email Marketing Design Services(eNewsletter, eInvites and Promotional Mailers).

Email Branding

Project4 Digital Design are resellers of the Rocketseed Small Business Solution called Email Branding. This solution enables you to cost effectively and effortlessly use every email your business sends to increase brand awareness, promote products & special offers, publish success & awards and generate new business leads.

Email Branding designed for Apex Rent-A-Car

Email Branding allows you to intelligently wrap every email you send with your brand and a powerful, interactive and clickable marketing message before delivering it to the recipient/s of your choice. When a recipient clicks on any of the links in you branding and marketing insert you will automatically be notified which recipient and link was clicked. Immediately follow-up this lead or increase brand loyalty by sending courtesy email thanking recipient for visiting your company website. You can also change, rotate or schedule different branding and marketing inserts depending on your own unique requirements. From promoting a new product or service or alerting customers about a special offer, the range of applications available to you is limitless.

Publish your successes - How often have you been frustrated by your inability to tell other people (existing and prospective customers) about your achievements? Make this something of the past by using Rocketseed Email Branding to publish your successes with every email you and your staff send. Whether you have received an award for exceptional service or work, won a new client account or received a great testimonial from a customer it does not matter, Rocketseed Email Branding allows you to use your email to tell everyone about it.

Find out what customers think of you - Customer satisfaction surveys are something that most small and micro businesses never do, mostly due to a lack of resources (time and money) and perceived complexity. Use Rocketseed Email branding to turn every email you send into a customer survey tool or any other measurement tool, allowing customers and prospects to tell you how they feel about your business whilst giving you the necessary customer intelligence to pro-actively engage and retain them.

How does the customer survey work?

• Each option is a unique link, and whenever any recipient clicks on any one of the available options a “Click Alert Notification Email” will be send to the sender that contains the email address of the recipient & the name of the option/link that was clicked.
• The link the recipients click on can either re-direct to the senders website, or alternatively it can be routed to a dedicated landing page with fields that the recipient can complete which will assist the sender in better managing his customer responses.
• The "Click Alert Notification” can be directed to each sender individually or routed to a single email address from where it can be managed and distributed for follow-up. Participant data will also be accessible in CSV format for the sender.

The diagram below shows how Email Branding works.

Click here to see how other businesses are benefiting from using Rocketseed. A detailed description of how the solution works, it's application and benefits can be downloaded here.

Email Marketing

Email Marketing allows you to specifically target your customers and prospects with appropriate marketing and promotional messages. As these emails are personalised, they are vital in building relationships and provide you with the opportunity to cross sell.

In a Business-to-Business scenario, email marketing can be used to introduce new products to your distribution channel, communicate new credit terms, notify retailers of new packaging, adjustments in pricing or inform them of the availability of new POS material. The emails can also be used for trade advertising and pure public relations.

In a Business-to-Customer scenario, email marketing can be used to announce new products or a product launch to your customers, announce sales promotions or invite your customers to a party, launch or other function. These emails can also be used for pure branding purposes and PR including announcements of sponsorships or recent community activities.

The email marketing can best be complemented by use of a website or a microsite which can be used to contain further information that the email cannot in addition to allowing you to either carry out an online survey (or research purposes) or collect user data that can be added on to the mailing list.

Examples Below