Blogs and Microblogs have changed the world we live in and have become an integral part of sustained online marketing and social campaigns. It is all about the ways that we create, connect and share online.

At Project4 Digital Design we design blogs. A blog is a type of web site that allows users (bloggers) to post stories, images or video on different topics and often allows readers to comment on these posts. A Microblog is basically the same as a blog but only allowing posts up to 140 characters.

From a not-for-profit point of view an employee attending a conference at a local lakeshore resort or in Kampala can report back on conference proceedings with a view to soliciting immediate ideas and comments from members and stakeholders back home. Community Based Organisations or special interest groups can tap the knowledge of their staff, volunteers and other activists as contributors to their blog to inform member and donors of evelopments, events in their communities and campaigns that are being carrying out.

From a marketing point of view, blogs can be used announce sales promotions, test new products/services and build product awareness. Marketers can engage meaningfully with their target market and capitalise on the creativity of their consumers feedback and suggestions. Companies can track which posts are being read the most and how customers react to what you say thereby giving you valuable customer insight.

In general blogs have provided an avenue for establishing direct and personal contact with a large diverse audience at a very low cost on a level not available to other media or marketing campaigns. Blogs are known to foster a community around a brand or a cause and produce advocates who in turn spur word-of-mouth and viral success.

Thinking of Blogging? Then contact us today so we can set up your blog website or to provide you with strategies on how to embrace social media.